1. This is a blog produced by a Cultural Studies class which contains several posts (with examples) about Cultivation Theory and Uses and Gratifications. It should really help you see things a little more clearly!
Theory Illustration Blog
You will probably want to link that to your own blog for reference and later revision.
2. I am adding another (short) Powerpoint presentation to clarify some of the points on Uses and Gratifications (below the first one from this morning). Hope it helps!
3. Home Learning:
- For next Thursday, remember to post something about your reading (Intro to Jenkins' book - Convergence Culture) so that Ms Lyall can see and check your work.
- For next Tuesday, write up some revision notes on the main audience theories seen so far. Illustrate with some examples. You might want to do a spectrum line. Best place for it would be your blog!
- Also post any research you have produced so far to allow others in the group to access it.
- Sum up in a few bullet points the main arguments Gauntlett and Jenkins use to refute Media Effects theories.
Don't fret - all this is a little overwhelming at first; accept it and keep reading! It will gradually firm up in your minds :0) Please refer to my PPT presentations to get clarification on some of the research we heard this morning (eg Kappler)
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