Sunday, 30 January 2011
A refusal to heed the advice of highbrow cultural critics is nothing new. But when the public can quickly share their own - different - views on Twitter, Facebook, myDigg and other social media, is criticism dead?
So if this was some sort of critical last stand, a desperate ploy by critics to display their power by circling the wagons, it seems to have failed. Even if The Social Network wins the Oscar as expected, Freedom the Pulitzer Prize and Boardwalk Empire the Emmy, it would only serve to confirm the breach that now seems to exist between the critics and the public. Once upon a time, critics could close that breach through a process close to cultural brainwashing. They could get people to see and love The Social Network, to read Freedom, to watch Boardwalk Empire. Now they can't.
The usual suspect in this immunisation is the internet. It is certainly no secret that the internet has eroded the authority of traditional critics and substituted Everyman opinion on blogs, websites, even on Facebook and Twitter where one's friends and neighbours get to sound off. What is less widely acknowledged is just how deeply this populist blowback is embedded in America and how much of American culture has been predicated on a conscious resistance to cultural elites. It is virtually impossible to understand America without understanding the long ongoing battle between cultural commissars who have always attempted to define artistic standards and ordinary Americans who take umbrage at those commissars and their standards.
The Machine is Us/ing Us
This is Michael Wesch's lecture about the History of YouTube. It is worth watching the first few minutes to see why the Internet is a global medium!
If the video doesn't appear (it might be too long to load up effectively), please click on this link instead.
Thursday, 27 January 2011
Alternatively, use the BBC iPlayer. The programme was on Wednesday morning (26/1) and in the last 6 minutes of the Today show on Radio 4.
Tuesday, 25 January 2011
Theory Illustration Blog
You will probably want to link that to your own blog for reference and later revision.
2. I am adding another (short) Powerpoint presentation to clarify some of the points on Uses and Gratifications (below the first one from this morning). Hope it helps!
3. Home Learning:
- For next Thursday, remember to post something about your reading (Intro to Jenkins' book - Convergence Culture) so that Ms Lyall can see and check your work.
- For next Tuesday, write up some revision notes on the main audience theories seen so far. Illustrate with some examples. You might want to do a spectrum line. Best place for it would be your blog!
- Also post any research you have produced so far to allow others in the group to access it.
- Sum up in a few bullet points the main arguments Gauntlett and Jenkins use to refute Media Effects theories.
Don't fret - all this is a little overwhelming at first; accept it and keep reading! It will gradually firm up in your minds :0) Please refer to my PPT presentations to get clarification on some of the research we heard this morning (eg Kappler)
4 research groups:
Conduct your research using the relevant slides and finding more sources (which you will list), including at least 1 or 2 videos from YouTube or Vimeo etc. Find at least one real example from the media to apply your theory to.
Prepare to PRESENT and TEACH your findings to the rest of the group (PPT or Prezi) – aim for 5 to 10 minutes.
Topics to choose from – 1 per ‘group’:
- Cultivation Theory
- Joseph Kappler’s Phenomenistic approach
- Uses and gratifications - Blumer and Katz, 1974
- Uses and gratifications – criticism of the theory
I am embedding the lesson PowerPoint for now but will remove by the end of the week.
Monday, 24 January 2011
Media effects on teenagers
Is one message or theory emerging as a dominant one on this page?
What are the issues that are dealt with and do you find the research convincing?
Thursday, 20 January 2011
Untangling the web with Aleks Krotoski
About this series:
How has the most revolutionary innovation of our time - the internet - transformed our world? What does it mean for the modern family? How has it changed our concepts of privacy? Of celebrity? Of love, sex and hate?
Hate and the internet
Does the internet encourage insidious and bullying behaviour? Aleks Krotoski investigates
The internet's cyber radicals: heroes of the web changing the world.
A generation of political activists have been transformed by new tools developed on the internet. Here, a leading net commentator profiles seven young radicals from around the world