Lynx Advert - What they did next!

Angels are falling from the sky
Men’s deodorants have all but worn out the sexy-dame-falls-for-the-scented man tactic, and their advertising campaigns have become not only tiresome but indistinguishable from each other. Lynx has upped the ante with the use of digital technology. The Lynx Excite’s Fallen Angel campaign has not only got the tongues of lots of boys wagging, it also caused quite a stir in London.
The angels were spotted at London’s Victoria station, where travellers were able to interact with the (virtual) angels through augmented reality technology. Word of the fallen angels spread through the station so quickly that soon hundreds of people wanted to have their turn too. Lucky travellers got to dance with and hug the sexy virtual creatures!
Under the campaign’s tagline, “Angels are falling from the skies – and it’s all down to the irresistible scent of new Lynx Excite”, men are encouraged to entice the archangel to also fall from the skies: “But one angel remains, trapped alone in heaven – archangel Kelly. Could you be the one that Kelly Brook falls for?”
The fallen angels at Victoria were just the beginning of the campaign that includes a game, available on FaceBook (http://www.facebook.com/lynxeffectuk), which brings Lynx girls directly into game-play. And, by scanning unique QR codes, gamers can access exclusive content including a trailer featuring model Kelly as a fallen angel.
The game application allows challengers to interact with Kelly (even choose her underwear) to unlock different levels of the game. After unlocking these levels, gamers receive personal messages from Kelly and users are also personally included in the film!
The campaign, a partnership between Oil Studios and Mind’s Eye Media, is successful because it is entertaining and interactive, and is refreshingly different from other campaigns. The angels in London got travellers of all ages and sexes excited and while the game might not draw a huge crowd, the brand awareness that the campaign is creating is fantastic.

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(From La Resistance, COUP's blog)