Watch Julian McDougall explain what we mean by Media 2.0, including the notions of The Long Tail and Wikinomics, two very important ideas which you need to know for your exam.
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Julian McDougall on Media 2.0
If you need support to understand what Henry Jenkins talks about inhis "Convergence Culture" book, then watch this short student Video - also a nice way to add to your own notes.
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